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LOVE

SIMPLE & USEFUL

DESIGNS

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As a UX designer, I consider everything from several different perspectives and I never stop looking for something to tweak or improve. That isn’t always easy, but if there’s one thing I can say about my work:
it’s rewarding.

WHAT DOES UX SIGNS OFFER?

ANALYSIS & RESEARCH

After reviewing the current status quo, the business goals and requirements and the product strategy, the main focus is on the user. Who is he or she, or who is the target audience? User needs and requirements are analysed and the demands on the product are assessed from the user’s perspective.

VISUAL & CONCEPTUAL DESIGN

The conceptual design can easily and effectively be visualised and verified using prototypes. These prototypes can be used for internal coordination and also provide an excellent basis for user testing. After finalising the conceptual design, the next step is the visual design, which is based on corporate design guidelines and reflects the brand.

EVALUATION

After (and ideally also during) the design process, the product is evaluated to assess how well it meets user requirements. A broad spectrum of methods is available for this process. Choosing the right method depends on the goal to be assessed.

UX SKILLS

  • User Analysis 90%
  • Data analysis – Omniture, Google Analytics, Optimizely 20%
  • Visual & conceptual design – Web, WebApp 100%
  • Visual & conceptual design – iOS App 80%
  • Visual & conceptual design – Android App 40%
  • Prototyping – High & low level 100%
  • User testing – Realization & interpretation 80%
  • Design thinking, user centered design & agile software development 90%

UX SKILLS

  • Product strategy 60%
  • Corporate Identity, CD development 40%
  • Rebrand and redesign 70%
  • Stakeholder management and consulting 90%

„Mireille is a professional with a strong and sound opinion about all UX matters. I have always enjoyed to have her on board and see her things push forward.“

Dr. Felix Menden

Vice President Product & Engineering, XING AG

„Mireille uses extensive analysis and research methods to assess and reconcile business goals and user needs. The way she works and her output significantly improved our online marketplace for vehicles.“

Robert de Heer

Head of Product Development Finders, comparis.ch AG

ONLINE PLATFORM – XING AG

Social network for professional job connections – with the following project requirements

%

CONSULTING PRODUCT MANAGEMENT

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DEVELOPMENT UX GUIDELINES

%

USER TESTING

%

INTERACTION DESIGN

ONLINE PLATTFORM – HOLIDAYCHECK AG

Recommendations portal for travel and holidays – with the following project requirements

%

DEVELOPMENT PRODUCT STRATEGY

%

DEVELOPMENT UX GUIDELINES

%

MANAGEMENT: ID, USER TESTING & GUI

%

REDESIGN – CD & ART DIRECTION

ONLINE PLATFORM – COMPARIS.CH AG

Internet comparison service – with the following project requirements

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DEVELOPMENT UX GUIDELINES

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CONSULTING PRODUCT MANAGEMENT

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FEASIBILITY ANALYSIS WITH THE DEVELOPMENT TEAM

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USER TESTING

ONLINE PLATFORM – COOPLE AG

On-demand staffing platform – with the following project requirements

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REDESIGN & PROTOTYPING WebAPP, iOS

%

DEVELOPMENT UX GUIDELINES

%

USER TESTING

%

FEASIBILITY ANALYSIS WITH THE DEVELOPMENT TEAM

CASE STUDIES OF SEVERAL UX PROJECTS – ’08 TO ’17

ABSTRACTS OF SEVERAL ART DIRECTION PROJECTS – ’97 TO ’08

WHO IS UX-SIGNS?

MIREILLE

I’m no digital native, I’m more of a digital dinosaur and have been working in the online business since 1997. For the first 10 years, I mostly worked with agencies as an online art director, but since 2008, my main focus has been on user experience. My job is to assess user requirements and needs, so they can simply and effectively be covered in the product. In this process, I never lose sight of the business goals and the brand.

Mireille Zoeller

I’ve been involved with acrobatics, animal welfare and design ever since my childhood. As a child, I always loved playing around, and today I live this passion through snowboarding and wakeskating. I’ve been a vegetarian since I was 13 – I wasn’t allowed to stop eating meat before so I could still continue to grow – but I actually stopped at 5′5″ ;). I used to staple, glue and spray my clothes, and so I ended up studying fashion design so that I could finally design and make my own clothes. Unfortunately, I didn’t like it very much when strangers wore my clothes, so I was drawn to costume design for theatre. It was my dream to design the costumes for a fairy tale film, but sadly, that always remained a dream. In 1995, I discovered computers for myself and started illustrating costumes with Corel Draw while avidly playing Elevator and Summer Games. This led me to undergo training in multimedia and desktop publishing from 1996 to ’97.

After that, I worked as an art director for various companies and agencies for 10 years. I primarily worked on designing and developing digital media with a focus on digital user interfaces, especially for online media. During this time, I also developed corporate designs and did the layout for print products.

Since 2008, I have offering my services as a user experience designer to a variety of companies. The epiphany that set me off on this path came during a project with subsequent testing at a usability lab. Ever since that experience, usability and usefulness have become more important for my work than visual design and hypothetical use scenarios – ideally, design always combines the functional with the aesthetic.

At the end of 2016 I’ve started my heart projectLove & Respect | Instagram – and have become vegan in the process since 2017.

FOR WHOM – WHERE AND HOW DOES UX-SIGNS WORK?

FOR WHOM

For each company, which needs support in the following areas: Innovation, product strategy, user research, testing, UX design, expert review, consulting and rebrand/redesign.

WHERE & HOW

Depending job requirements i am working on-site or remote – I’m used to both ways of working, I know that each has a different set of advantages, and I always appreciate a change of pace.

HOW MAY I HELP YOU?